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Send follow-up emails for an event

Schedule one or more emails to be sent after the event ends to promote future events, gather feedback, and reconnect with attendees. You can send emails to registrants who attended the Live event, attended the Simulated Live event, watched the On-Demand event (Live event replay), did not attend the event, or to everyone. You can also customize the subject and the body of the email and change the sender name and reply-to address.

Note: To ensure that the registration data is up to date and attendees receive the emails, schedule follow-up emails at least one hour after the event concludes.

Schedule and send follow-up emails

To schedule follow-up emails:

  1. Sign in to the Webcast Admin portal and edit the event.
  2. On the left panel, click the Email & Marketing tab.
  3. In the Audience Emails section, under Follow-up Emails, click + Add New.

    Audience Emails section shows the Follow-up emails section and the +Add New button

  4. In the Edit Follow-up Email window, select who you want to send the email to. Attended Live is selected by default.

    Edit Follow Up Email window shows all send options and the Attended Live option selected

  5. Optional. Delete the placeholder text in the From Name, Reply-To Email, and the Email Subject fields and enter new text.
  6. At the right side of the text editor, click </> to switch to code view.
  7. Delete all the placeholder code.
  8. Paste your custom code or click </> again to switch back to the text editor view to add text, images, or links.
  9. Click Schedule Email, select the date and time you want to send the email, and then click Save and Schedule Email. You can also optionally save the email as a draft and schedule it later.

    Send Follow-up Email section shows an email scheduled for August 27, 2021 at 2PM EST

  10. Click Save and Continue.

Preview your work

You should always send yourself the email before sending it to attendees.

To preview the follow-up email:

  1. In the Webcast Admin portal, edit the event.
  2. On the left panel, click the Email & Marketing tab.
  3. In the Audience Emails, next to the email you scheduled, click Edit.

    Follow-up Emails section shows a scheduled email

  4. Under the text editor, next to Send a test email to, enter your email.

    Send a test email to field shows an email address entered

  5. Click Save and Schedule Email.
  6. Click Save and Continue.